This week I decided that no one is more important in a local church than the "greeter" - you know, the person who goes out of her way to make sure you feel at home when you enter a church.
Good greeting is so much more than just saying "hello" or sticking out your hand for a quick shake - there is enormous opportunity at stake when a person (especially a visitor) enters your church for the first time. Since first impressions are so critical to how a person views another person, product, or organization, we should be spending some time figuring out how to maximize the role of the greeter in the local church.
I recently attended a conference on church finances led by Nelson Searcy of The Journey Church of New York. I learned a lot about money and churches that I will write about in future blogs, but I left with some CDs about the processes of assimilation used by that church. Some of the info was old news to me, but I was surprised to learn how defined the goals of their greeters were. I think I knew what I heard on the CDs already, but the succinct-ness of the way Nelson spelled out the task of greeting made perfect senses to me. So like any other good process I learn from another church - I stole it straight out.
Here it is (feel free to steal from me)...
Greeters at Four Corners Community Church now have 4 specific goals in mind for every person that walks in the door. They make sure that every person is:
1. Greeted - say "hello" and "we're glad you're here"
2. Directed - be certain the person knows how to find the areas they need be (bathrooms, childrens, the auditorium, etc.)
3. Treated - let them know we have free food and drinks available and where to find them
4. Seated - walk people to their seats (especially if you have a full room like we do at Four Corners)
Rocket science? No, not at all. But it does take some effort. I see the process above no different than the way I treat a guest in my home - when was the last time someone came in your home, you met them at the door, shook their hand, and sent them off into your home and never spoke to them again? I am amazed at how often churches are bad hosts.
So, I am committed to making sure Four Corners never gets this wrong. I want to treat our guest like we would treat them if they came over to our houses for dinner - like we are actually glad they came.
We already do a pretty good job in this area, but there is room for improvement - so we are going to make "greeted, directed, treated, and seated" the mantra of our greeting team.
As a good friend of mine used to say, "Onward and Upward" Four Corners!